Identity - what's protecting?
Scoble says you'd better put your email address onto your page. He even puts out his cell phone number.
Why would that be necessary on an average blog? The difference is personal vs business purpose. For a business it is absolutely neccessary to be accessible. For a person it is not, and easily can be unwanted.
For example, Scoble has his company behind him to protect him against spam. Great quantity of spam. But what can he do against harassment not coming in mail, but ways that affect your personal life - you cannot filter phone calls, and you cannot filter malice...
Everyone on the net, so any blogger, who is a face of his company, will make sure that you can reach them...
And just keep on pretending we don't know how easy it would be to misuse personal info... (This is the internet or what... You can get into trouble even when you think you are safe behind your isp and firewall and desktop... Don't test your fate.)
So, I advice not to publish your identity if you don't get business from that...
I represent my email address like this:
Categories:RantingCAT